shop window

I’m not really sure when this fashion for totally obscuring the interiors of shops crept up on us. I suppose it began with the idea that the windows could actually form another wall of merchandise inside the shop, rather than the old notion of forming an attractive display outside to tempt customers inside. The growth of large digital print has further enabled shops to replace displays of real goods with home made montages thrown together on home PCs. It’s mostly smaller local convenience stores and suppliers of imported foodstuffs which have run with the idea, and this extreme example on windows and doors in King’s Lynn got my attention recently. “Come in and test our sausages” suggests a sign on one of the other two windows. And to think you could once train to be a window dresser.


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