Home

Rowntrees Dairy Box easter egg 1950s

Whether Judy was a character tie-in from a children’s book or just an invention of Rowntrees & Co Ltd. in York I don’t know, but she appears in a striped jersey, French beret and scarf on this Dairy Box easter egg, sold in the 1950s.  The child who received the egg was clearly pleased with it as they decided to save the box, which also features other ‘traditional’ easter motifs including lambs and rabbits. The themes remain although easter egg packaging generally sports more ‘in your face’ branding today.

Rowntrees Dairy Box easter egg 1950s

The second box was probably aimed at an older market, with a chintzy tulip, violet and daffodill illustration repeated on each side of a sturdier Fry’s Chocolate box, which was then used for storing bits and bobs in for more than 60 years.

Frys easter egg 1950s

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s